— I come from a place people say does not exist. It taught me to make brands impossible to overlook.

I’m Pasquale, a Senior Brand Designer at TrueLayer. I grew up in Molise, a small region in southern Italy that is so little known that Italians joke it does not exist. Living far from the places where opportunities seemed to happen taught me what it means to feel overlooked, and how powerful imagination can be when possibility feels distant.

That experience still shapes how I work. I help ambitious companies build brands that feel ready for the scale they are working towards. I begin with a simple question: if this company became one of the defining businesses in its category, would its brand be ready? From strategy and storytelling to identity systems, campaigns and digital experiences, I design towards that future.

Core skills

• Brand strategy and positioning
• Creative direction
• Brand identity systems
• Campaign concepts
• Digital brand experiences

• Brand storytelling
• Motion and visual storytelling
• Brand governance and guidelines
• Creative leadership
• AI enabled creative workflows

Professional experience

Teaching experience

University

Postgraduate courses